NEWS & EVENTS

PPLive Receives the First Online Broadcasting License Among International VC-invested Companies

SHANGHAI, China, June 11 /Xinhua-PRNewswire/ -- PPLive Inc. ( http://www.pplive.com ), a leading online video streaming media company in China with over 100 million users worldwide, announced today that it has already obtained the internet audio and video broadcasting license on April 30, 2008 from the PRC State Administration of Radio Film and Television (SARFT), the top government regulator.

PPLive is the first international VC-invested internet video streaming company to obtain a PRC governmental license in all video sharing, P2P streaming and P2P downloading sectors, even ahead of Sohu, NetEase and other Nasdaq listed PRC internet companies. So far there are very limited companies to receive such license in China, especially for international VC-invested companies. PPLive is supported by leading international VCs including Draper Fisher Juverston, BlueRun Venture, Softbank China Venture Capital, DFJ Dragon and New Access Capital.

Bill Yao, Founder and CEO of the Company commented, ''We are very pleased to be the first international VC-invested internet video media company to receive the central government's license. We will continue to provide creative online video products and high quality content through our world- class p2p streaming platform to our viewers and users worldwide.'' Today, PPLive is cooperating with many reputable organizations in China and around the world, including CCTV, SMG, NBA, Warner Brother, ESPN, Star TV, MTV, TVB, TVBS and etc.

Company Profile

PPLive is the largest P2P (peer to peer) Internet TV portal in the world. As a leading player, PPLive offer smooth, clear, rich-content, interactive online video live broadcasting & VOD experience to Chinese and International users, also provide brand new, powerful, precise and interactive online video advertising product and service to the advertisers including domestic and famous overseas brands.

As the world's most popular P2P video streaming platform, PPLive has over 100M global installation users by the end of March 2008. PPLive offers 900+ live broadcasting channels, 700+ VOD channels for 365 X 24 hours. It has been No. 1 P2P video streaming platform in the world.

From 2005 till now, PPLive has received series funding from leading international VCs including Draper Fisher Juverston, BlueRun Venture, Softbank China Venture Capital and DFJ Dragon.

What makes PPLive even more attractive is that it has gained such worldwide popularity with unique marketing. Because its advertising system can track user behavior, ads are easily targeted making the site very desirable to advertisers. Current ad partners include Sony, Nokia, Pepsi, China Mobile, Estee Lauder and Pizza Hut among others. Most ads are flashed and interactive during the 30 second buffer delay when viewing.

PPLive has accumulated the largest market share in the online video streaming market that is projected to reach 180 million by 2010 according to iResearch, PPLive appears to be well positioned maintain its growth momentum.